I had seen Alice In Chains go from local shows to the top of MTV in just a couple of years and by the time Dirt was to be released, they seemed so huge I could not imagine stepping up to make something that would be cast into that sphere. I pictured an artist at the record label working in a black lacquered office being better suited for the job.
Rock tells you what is primal in iconic imagery. These are archetypal forms built into our biology that mirror suffering and sacrifice.